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BTL Phonebook Launch - Our Heritage: the Reef Print E-mail
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Friday, 07 April 2017 00:00

On Thursday, March 30, 2017, Belize Telemedia Limited, Yello Belize, and World Wildlife Fund Belize launched the distribution of the 2017 telephone directory. The cover of the directory, taken by photographer Tony Rath, depicted our Barrier Reef, the second largest in the world. The world heritage site has received special attention from the WWF as well as other organizations in the business of preserving our natural elements.

At the launch, a video presentation showcased one very proactive girl. Madisson Pearl, who is 11 years old, works with her family to preserve the reef. She believes in the importance of the reef and strives to keep it intact and sustainable. Pearl and her family visit the reef and surrounding areas in an effort to remove waste that may be harmful to animals and other marine life. Her love of the water resounds as a love for her country and its inhabitants, from the fish in the sea to the people that live in the country.

Like Pearl, Tony Rath also evidently cares about our reef and surrounding environments. He thanked the WWF, Fisheries Belize, Yello Belize, and BTL for making the initiative possible and for allowing him to be such an integral part of it. Rath divulged the significance of appreciating our wild and rural places as much as we do our city and urban areas. While it is difficult to protect the former, there needs to be a way to bridge the gap.

Persons from BTL and Yello Belize gave an overview of the directory and its contents. Their approach was to have a more contemporary and user-friendly style to appeal to consumers. While the directory is a medium through which users can find contact information, it is now a supposedly concise book of all things Belize. The directory now relates customers with businesses through a more modern and effective medium. The Find Yello website and downloadable app also does the same and is beneficial to on-the-go consumers.