BTB Digital Marketing Summit 2017 Print E-mail
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Thursday, 20 July 2017 00:00

The Belize Tourism Board held its 3rd annual Digital Marketing Summit on July 14, 2017 in an effort to encourage capacity building in the area of digital marketing in Belize’s tourism industry. The one day event allowed local tourism stakeholders to engage in interactive learning with each other as well as international presenters. The topics covered in this year’s summit, Content Marketing, Digital Trends, Travel Trade, and Best Practices in Social Media, were delivered by persons from Olson Digital, Google, Travel Clicks, and other representatives. Over one hundred participants registered and were a part of the audience.

Karen Pike, Director of Marketing, and Karen Bevans, Director of Tourism, both played vital roles in the success of the event. General Manager of the Biltmore Hotel, Ted Tejada, was also a part of the morning segment. Tejada introduced German Acevedo, CEO of Falcorp Guatemala, and Manny Melendez, a Revenue Generating Specialist. Melendez gave the participants of the summit very concise advice on how to better present companies to consumers while Acevedo gave a recap of the Virtual Expo which BTB was also a part of.