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Overnight and cruise arrivals show steady growth Print E-mail
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Thursday, 19 October 2017 00:00

According to the Belize Tourism Board, Cruise and Overnight tourism has shown a steady growth path in Belize. These positive trends have been visible for the first 9 months of 2017. The cumulative increase in overnight arrival has been a total of 8.6% while in September, there has been a 7.9% increase. September’s 7.9% increase represents an increase of more than 1,400 visitors. Although there was an increase in overall overnight arrivals, there was only a slight increase of overnight arrivals through the International Airport. This is due to the threat of storms in the region earlier in the month. While there was only a minimal increase through the airport in September, there was a more significant increase in the arrival of visitors through the Northern and Western land borders. For the third quarter of July to September 2017 when it was compared to that of 2016, there was a 10.9% increase in overnight tourism, despite this quarter being the traditional slow season.

January through September saw an overall 3.7% increase in cruise tourism. Through the third quarter, there was an increase of 6.1% as compared to the third quarter of 2016. In September 2017 itself, there were a total of 57,719 cruise arrivals which represents a 5.8% increase since September 2016. These cruise tourists arrived to both the Belize City and the Harvest Caye ports.

Visitors from the United States continue to be the largest market for both cruise and overnight tourism. The BTB expects a continuing increase in the trend as 2017 progresses. It is anticipated due to West Jet’s new route between Belize and Calgary, which will commence on November 3, 2017, and Air Canada’s route from Toronto to Belize, which will commence in December 2017.

According to Karen Pike, Director of Marketing and Industry Relations, BTB, the increase in overnight and cruise tourism is surprising to the BTB given the hurricanes that have affected the region earlier this year. While tourism from Texas and California has decreased quite significantly, arrivals from other states remained consistent while there was an increase from others. The BTB, according to Pike, has been working hard with their international partners to promote Belize as a tourism destination through sales, advertisements, and promotions.

Last Updated on Thursday, 19 October 2017 15:34