UB hosts Marketing and Small Business Expo Print E-mail
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Thursday, 23 November 2017 00:00

Marketing and Small Business students at the University of Belize took to the Princess Ramada Hotel and Casino King’s Room to display their creations on Wednesday, November 22, 2017. Items ranged from cosmetics, food and beverages, recycled materials, footwear, and several other innovative and useful materials. At the expo, there were over 20 groups and each group presented a different and unique approach to both new and existing ideas.

One new idea was Backyardigan’s concept of recycling old tires and repurposing them. The tires are personally scavenged and decorated with paint and other embellishments to make comfy and beautiful chairs, center tables, and even coolers. The items start at $80 and go up to $170 for larger pieces. Lypp Magic was another group that presented a fairly new idea to the Belizean public. While lip scrubs are readily available outside of Belize, they are not as available here. Lypp Magic, a group of marketing students, used that available market to produce flavored lip scrubs to exfoliate, moisturize, and soften lips while removing dry and dead skin. There was a multitude of other creations that included wine, like Sugar Fix Wines, sweets, swimming products, and other creations.

The students presented their product or service for a grade and won independent prizes based on the most creative product or service as well as the most attractive group. In the first category, Cashew Come Up, a group that made cashew products, placed third and won $500. Second was Tropical Walk, a group that up-cycled material to make more stylish flip flops and sandals. They won $800 while Wood Brite placed first and were awarded $1,000.

In the second category, Wood Brite placed 3rd and walked away with an additional $300. Second place saw a tie between Sensation in a Jar and J Fresheners. First place was awarded to Sweet Temptation and that large group walked away with a $500 prize.