Self-Sustainable Revenue Generation Program reaches Caye Caulker and Punta Negra Villages Print E-mail
( 0 Votes )
Written by Administrator   
Thursday, 05 April 2018 00:00

As a part of BTB’s effort to achieve the goals of the National Sustainable Tourism Master Plan and to enhance the tourism experience of visitors to Belize, they have recently embarked on a self-sustainable revenue generation program to develop the leisure product in Caye Caulker and Punta Negra. The beaches in these locations have been enhanced to encourage relaxation as well as family-forward activities while still giving the businesses in these areas the opportunity to generate funds. Furthermore, this product development has created additional activities for tour operators to add to their itineraries.

While these two places were chosen, that does not imply that other locations will be neglected. Caye Caulker and Punta Negra were selected for the implementation of the first phase of the project. Caye Caulker is the second most visited destination with 140, 223 tourists visiting the island in 2017. Punta Negra was selected as the plan is to increase the tourism product in the Southeast Coast area and establish a tourism corridor. With Punta Negra being accessible from both Toledo and Placencia, developing tourism products in this area creates additional revenues and tourism opportunities for residents and tourists.

As part of the revenue generation project, BTB donated beach chairs, tables, umbrellas, and bases to both destinations. The furniture will be readily available to tourists at a low rental fee and the income will then be used to maintain the furniture as well as to further develop the area with a view of increasing tourists’ arrival and expenditure to the respective destinations.