Belize in CATM 2011 Print E-mail
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Thursday, 27 October 2011 00:00

BTB booth at CATMBelize, like all Central American countries, participated in the 2011Central American Travel Market (CATM) on October 20th and 21st. The show got underway in Panama City on Thursday, October 20th at the Centro Figali with a press conference where the main highlights by the various ministers of tourism were that Central America is developing tourism in very much a sustainable manner. Also underscored was that the region was safe for tourists. There was also the concern raised over flights to and from the Central American countries in particular from European countries.

Belize's participation, as it had been for the past 5 years since the market began 8 years ago, included representation from the Belize Tourism Board which served as the centerpoint of information for those traversing the market. But the show is not only about BTB; according to Efrain Perez, who is the BTIA's organizer for the event, there were 18 sellers from destinations including Placencia, Cayo and San Pedro who were present for the event.

Representatives of those who attended the Market will be quick to point out that the event as a marketing tool is very effective. While it is not always that the cost of attending the Travel Market is covered, the idea is about getting the Belize tourism product exposed and CATM is one such venue to do so.

Those who participated had booked with buyers for appointments in an attempt to sell their particular destination. There was representation at the even from locations such as Las Terrazas in San Pedro, Ka’ana in Cayo and Robert’s Grove in Placencia. For them the visit to Panama was well worth it. Those who visited had to cover their expenses for travel and accommodation while the BTB covered 80 percent of the cost of the booths they occupied.

This year, the Travel Market had a record number of attendees from Belize.  It also featured a new display booth which will be used in future events.