Arun Cowo Buys Bed and Wins 2014 Kia Sportage Print E-mail
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Written by Shane D. Williams   
Thursday, 10 April 2014 00:00

Corozal resident and Free Zone bartender, Arun Cowo, is the lucky winner of a 2014 Kia Sportage. Cowo was one of seven branch finalists in Courts Belize’s grand promotion.

Marketing Officer Gina Ford explained that being named a finalist in the promotion was based on luck of the draw but winning the coveted $75,000 vehicle took a bit of work. From the month of January to the end of March, Courts customers received one ticket to enter the Kia Sportage raffle for every $50 purchase, cash or credit. Cowo and his wife purchased a bed set at the Corozal branch for some $3,000. That earned him almost 60 tickets, one of which was selected at the branch drawing. Six other finalists were selected from across the country and all showed up at the Belize City Branch on Saturday, April 5th; all except the Dangriga finalist that is.  

Arun Cowo and his wife were the first to show up at the Belize City Branch on Phillip Goldson Highway. Cowo said he left Corozal on the 4:30 a.m. bus and got to Courts before 6 a.m. The final showdown started a little after 11:30 that morning. The last finalist to show up was the Belize City representative. Marketing officers of Courts then explained to them the rules of a “Minute to Win It” showdown. In the first game, the finalists were given balloons to inflate which they must use to blow paper clips across a desk. The two candidates with the least amount of paper clips across the desk were eliminated. In the second game they were given seven metal nuts which they had a minute to stock on each other using a chop stick. The two with the least amount of nuts on top of each other were eliminated. The two finalists were Cowo, who got to Courts at about 6 a.m., and the Belize City finalists, who reached at about 11:30 a.m. An objective observer could tell that the spectators were pulling for a particular finalist. In the final challenge, the finalists had to unwrap two toilet paper rolls around their hands. Cowo, aided by the cheering of his wife, swung his hands as fast as he could and completed the challenge before his competitor. He won the keys to a 2014 Kia Sportage and a big kiss from his wife.

The vehicle comes with one year comprehensive insurance from RF&G and a year’s supply of fuel from Puma Energy. Cowo has never owned a vehicle before and does not have a driver’s license. However, he plans to keep the vehicle. His only concern on Saturday was how he would get the vehicle home to Corozal. Cowo said, “I never believed something like this would be possible.”

Each finalist received a 32 inch TCL high definition television. Courts Belize’s next promotion is a trip for two to Las Vegas. Details will be shared with the public in the next few days.